Stanford University

How this program compares

At an estimated $270.9K in total tuition, the BS in Design - AI and Digital UX sits about 202% above the $89.8K average for AI bachelor's programs in our database — placing it in the 95th percentile on cost among the 186 we track at this level. It is one of the 54% of programs in our database offered fully or partly online.

Admission Snapshot

Typical admitted student: High school diploma or equivalent with a competitive GPA (3.5+) is typically required. Standardized test scores (SAT/ACT) may be required or optional depending on the institution's current policies. A portfolio demonstrating design work or creative problem-solving is strongly recommended.

About This Program

This undergraduate major focuses on the human-centered design of digital products and services, integrating artificial intelligence and user experience principles. Coursework concentrates on AI in Marketing / Design and AI Engineering / Applied AI. Most students complete it in about 4 years.

Budget planners should note $270.9K estimated total tuition (95th percentile among AI bachelor's programs, above the $89.8K average). Applicants should weigh that premium against the program's outcomes and brand.

It is one of 65 AI-related programs we track in California, of which about 37% offer an online option. On price, it comes in higher than about 95% of the California programs in our data, where typical tuition runs near $63.3K.

Graduates frequently move into roles such as Software Developer, with reported salaries around $105,000.

Design user-centered digital experiences using research methods and data-driven insights.

Career Outcomes

Graduates of Stanford University's BS in Design - AI and Digital UX most often target Software Developer roles, where reported compensation runs around $105,000. Its focus on AI in Marketing / Design and AI Engineering / Applied AI maps directly to how employers in entertainment ai screen for specialized skills rather than generic degrees. Federal projections for this occupational area point to roughly 13% growth this decade — verify the current figure on the BLS Occupational Outlook Handbook before you rely on it.

• 1. UX/Product Designer (AI-focused)
• 2. Human-Centered AI Designer
• 3. User Research Specialist
• 4. Design Systems Manager

What You'll Learn

• Design user-centered digital experiences using research methods and data-driven insights
• Understand AI/ML fundamentals and apply them to interface and interaction design
• Create data visualizations and information architectures that communicate complex information intuitively
• Balance design aesthetics with technical implementation and ethical AI principles

Curriculum Highlights

The curriculum emphasizes design thinking, human-computer interaction, prototyping, and the ethical application of AI in visual communication.

Top Employers

Top employers include major technology companies like Google, Apple, Microsoft, Meta, and design-focused firms such as IDEO and Frog Design, as well as fintech and healthcare innovation companies.

Admissions

Admission to Stanford University's BS in Design - AI and Digital UX generally expects a bachelor of science. The GRE is not required here — a growing norm among AI programs — so applicants can often lead with coursework, projects and recommendations instead. Deadlines, testing policies and funding change year to year, so confirm the current requirements on the official program page before applying.

Application Materials

• Portfolio: Required (design work samples)
• Statement of Purpose: Required
• Letters of Recommendation: 2–3
• Resume: Optional
• Transcripts: Official transcripts required

Frequently Asked Questions